GO International<\/a> has been a leading Importer and Balloon Wholesaler for over 30 years we\u2019ve loved seeing our industry evolve. <\/p>\n\n\n\nAs the UK’s leading Party and Balloon supplier, our aim is always to help you make every event a truly memorable experience for all those involved. This is often through Training and Education including Fun and Networking on an unprecedented scale, so if anything has been holding you back call or email GO International right now to join us on this exciting journey. We have been in the wholesale balloon business for over 30 years now and continue to lead by example.<\/p>\n\n\n\n
During my time in the balloon wholesale and party industry I\u2019ve had the privilege of working with so many of you, and I thank you for helping me better understand the pain and pleasure of being a Balloon & Party Supplier, yes, even those of you that PM me at 1.30am in the morning needing urgent advice on balloon float times! <\/p>\n\n\n\n
What has\ncontinued to astound and surprise me time and time again though, is the failure\nto understand what an amazing opportunity we all have in this industry, so many\nare held back by their own demons and limited self-beliefs. Time and time again\nI find myself having the same conversation when every excuse known to man is\nblamed for the business not doing well, when the only true reason for the\nbusiness not flying is inevitably the owner. Yes, I know that\u2019s going to upset\nmany of you, but I\u2019m really not here to smile serenely and tell you you\u2019re\ndoing a great job (although a few of you actually really are). <\/p>\n\n\n\n
Broken down to its simplest form, building a balloon business is nothing more than building relationships and finding a good party and balloon supplier. Yet so many of you fail to understand the lifelong value of your client. Notice I say client over customer, as the definition of a client is being under the care, protection and well-being of another. That definition alone has so much more power than the word customer, and should instill in you the importance of your client relationships. In some instances, you don\u2019t even know who your client is meant to be, where to find them or what to sell them once you have! You can\u2019t just go up to someone and say \u201cBuy From Me\u201d, you need to have a compelling reason as to why they should choose you over the 100\u2019s of alternatives out there.<\/p>\n\n\n\n
A strong\nrelationship isn\u2019t instantaneous and we need to heavily invest in them to pay\noff. As an example, let\u2019s look at one of the most important relationships of\nall, marriage. More time, effort and focus is spent planning this one day event\nand yet often, so little thought is given to what happens when the guests go\nhome. Could this be a reason why more than half fail? So\u2026 work on building\nstrong relationships.<\/p>\n\n\n\n
OK, so why\nhaven\u2019t you got enough paying clients? Let\u2019s assume you\u2019ve now decided you know\nwho your target audience is, how do you get them flocking to you? It\u2019s a good\nidea to understand who is already very successful at doing what you want to do\nand look for clues. This isn\u2019t mercenary or classed as stealing clients it\u2019s\nactually good business sense and happens at every level in every industry. Also\nfind a mentor or advisor and ask better questions, owning your own business\ndoesn\u2019t have to be a lonely experience. <\/p>\n\n\n\n
There has never been a better time to be an entrepreneur. We are never more than a few google clicks away from finding \u201chow to\u201d guides on almost everything. The wealth of useful information is everywhere, as is the abundance of drivel, so choose who you listen to wisely. Also immerse yourself in your subject and mix with likeminded people, the very best place to do that this year is without doubt at the NABAS 30th<\/sup> Anniversary Event! here you will find manufacturers such as Anagra, Qualatex, Pioneer, BOC, Air Products, Plremium Balloon Accessories and a host of Wholesale balloon suppliers.<\/p>\n\n\n\nUnless you\nare committed to be the very best you can with an attitude of constant and never-ending\nimprovement don\u2019t expect success and adulation! Please don\u2019t waste your clients\ntime if you don\u2019t sincerely believe you are offering a better service and a\nbetter outcome by their choosing you. If you don\u2019t unconditionally believe in\nyourself, why should they? You must be committed to producing an experience\nbeyond the norm, so your client becomes your raving fan and YOU MUST ask for\nreferrals. There is no better advertisement that a satisfied customer. <\/p>\n\n\n\n
Talking\nabout satisfied customers, also realise that not everyone is going to love you,\nthis can be quite difficult for some of us to accept, but as long as we\nsincerely believe we are doing the very best we can, for the right reasons, don\u2019t\nlet the haters hurt you. We\u2019ve become a\nnation of complainers and certain customers would have you believe a popped\nballoon is Armageddon, and that we should sell our soul to make recompense for\nthe disaster we have caused! Learn to put complaints into prospective, and do\nyour best to resolve them, but certainly don\u2019t allow your client to blackmail\nyou into unrealistic submission with threats of telling the World about your\nincompetence on social media! <\/p>\n\n\n\n
I think I\u2019m\ngoing over my allocated space, so regrettably I\u2019ll have to wrap this up soon,\nbut apparently very few of you read my blog and just go straight to the pretty\npictures anyway! So, in closing your greatest attribute has to be your\nwillingness to serve better than anyone else, control your world, understand\nyou are your only competition, never lower yourself to everyone else\u2019s\nstandards, but raise above them in ways they will never understand. Make it\nvery clear you are playing at a far higher level. You are very capable of\ngrowing and succeeding in what at times seems like an overcrowded industry.\nWhen you truly realise how much more is possible your head will burst with\nideas, and the question will be not am I worthy of this goal, but is this goal\nworthy of me! Remember, the things you\ndo when no one\u2019s looking are the things that define you.<\/p>\n\n\n\n
George Oustayiannis
Director Of GO International <\/a>the UK\u2019s Leading Balloon & Party Wholesaler.
george@gointernational.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":"Whether You Are A Balloon Wholesaler, Retailer or Decorator, This Applies To You. This Isn\u2019t A Sprint It\u2019s A Marathon! It\u2019s amazing how many improvements we continue to make as the balloon industry continues to grow. And as GO International has been a leading Importer and Balloon Wholesaler for over 30 years we\u2019ve loved seeing […]<\/p>\n","protected":false},"author":2,"featured_media":836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-balloon-and-party-business-advice-industry-news"],"yoast_head":"\n
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