{"id":6399,"date":"2025-10-20T09:41:12","date_gmt":"2025-10-20T08:41:12","guid":{"rendered":"https:\/\/www.gointernational.co.uk\/blog\/?p=6399"},"modified":"2026-02-03T12:31:28","modified_gmt":"2026-02-03T12:31:28","slug":"chasing-rabbits-vs-hunting-elephants-balloon-business","status":"publish","type":"post","link":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/","title":{"rendered":"Are You Chasing Rabbits or Hunting Elephants?"},"content":{"rendered":"\n<p>Let\u2019s be real for a moment \u2014 too many people in our industry are chasing rabbits. And if you want to build a truly profitable, sustainable company, you need to shift into a <strong>balloon business success mindset<\/strong>.<\/p>\n\n\n\n<p>Rabbits are the <em>small wins<\/em>. The <em>cheap jobs<\/em>. The <em>clients who want the world for \u00a320<\/em> and threaten a bad review if they don\u2019t get their way.<\/p>\n\n\n\n<p>They\u2019re the customers who haggle over a \u00a35 delivery charge, demand discounts, and still complain if a balloon goes down after two weeks. Sound familiar?<\/p>\n\n\n\n<p>If you spend your business life chasing rabbits, you\u2019ll always feel tired, frustrated, and broke. Because rabbits run fast, multiply quickly, and never stop taking.<\/p>\n\n\n\n<p>That\u2019s not the path to building a sustainable, profitable, or respected balloon business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">\ud83d\udc18 Start Hunting Elephants Instead<\/h2>\n\n\n\n<p>The most successful balloon decorators and party professionals aren\u2019t chasing rabbits \u2014 they\u2019re <strong>hunting elephants<\/strong>.<\/p>\n\n\n\n<p>Elephants are <em>high-value clients<\/em> \u2014 the ones with <strong>budgets, vision, and gratitude<\/strong>. They know your worth, respect your expertise, and trust you to deliver something truly special.<\/p>\n\n\n\n<p>They don\u2019t haggle over \u00a310. Instead, they ask:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhen can you fit us in?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>To hunt elephants, you need the <strong>elephant mentality<\/strong>. You must think bigger, act smarter, and play the long game.<\/p>\n\n\n\n<p>If you\u2019re still chasing quick wins, buying the cheapest stock, and blaming everyone else for your lack of results \u2014 it\u2019s time to take a hard look in the mirror.<\/p>\n\n\n\n<p>And if you\u2019re the kind of client who calls your wholesaler first thing Monday morning because one 5&#8243; balloon out of a bag of 100 burst\u2026 please, take a breath.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">You Attract What You Are<\/h2>\n\n\n\n<p>When you level up your mindset, you level up your clients.<\/p>\n\n\n\n<p>At <strong><a href=\"https:\/\/theballoonacademy.co.uk\/\">The Balloon Academy<\/a><\/strong>, we don\u2019t just talk theory \u2014 we\u2019ve helped real balloon decorators and event stylists turn their <em>passion into profit<\/em>.<\/p>\n\n\n\n<p>Our members have become:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Award winners<\/li>\n\n\n\n<li>Brand ambassadors<\/li>\n\n\n\n<li>\u201cBusiness of the Year\u201d finalists<\/li>\n<\/ul>\n\n\n\n<p>Some started from zero and are now booked solid months in advance.<\/p>\n\n\n\n<p>Why? Because we don\u2019t just teach balloons \u2014 <strong>we teach business<\/strong>.<\/p>\n\n\n\n<p>We show you how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price<\/strong> your work for profit<\/li>\n\n\n\n<li><strong>Position<\/strong> yourself as an expert<\/li>\n\n\n\n<li><strong>Promote<\/strong> your balloon business like a pro<\/li>\n<\/ul>\n\n\n\n<p>We help you build structure, confidence, and attract clients who <em>value your craft<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Powered by <a href=\"https:\/\/gointernational.co.uk\/\">GO International<\/a><\/h2>\n\n\n\n<p>At <strong>GO International<\/strong>, we back you with the <strong>products, knowledge, and manufacturer partnerships<\/strong> that make real success possible.<\/p>\n\n\n\n<p>You don\u2019t need every shade from every brand to win. You need the <em>right products<\/em>, the <em>right support<\/em>, and the <em>right team<\/em> behind you.<\/p>\n\n\n\n<p>That\u2019s what <strong>GO International<\/strong> and <strong>The Balloon Academy<\/strong> deliver every single day. No clickbait, no smoke and mirrors \u2014 just the very best our industry has to offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Stop Chasing Rabbits. Start Hunting Elephants.<\/h2>\n\n\n\n<p>If you\u2019re ready to stop running in circles and start building a business that pays you what you\u2019re worth, we\u2019re here to help.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong>Join The Balloon Academy today<\/strong> and take your balloon business from survival to success.<\/p>\n\n\n\n<p>Wishing you health, happiness, and success in all you do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be real for a moment \u2014 too many people in our industry are chasing rabbits. And if you want to build a truly profitable, sustainable company, you need to shift into a balloon business success mindset. Rabbits are the small wins. The cheap jobs. The clients who want the world for \u00a320 and threaten [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[37,9,42],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-balloon-and-party-business-advice-industry-news","tag-balloon-industry","tag-balloons","tag-wholesale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Chasing Rabbits or Hunting Elephants? - GO International Blog<\/title>\n<meta name=\"description\" content=\"Are you chasing rabbits (cheap jobs) Attract high-value customers, price with confidence, and grow your business with GO International.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Chasing Rabbits or Hunting Elephants? - GO International Blog\" \/>\n<meta property=\"og:description\" content=\"Are you chasing rabbits (cheap jobs) Attract high-value customers, price with confidence, and grow your business with GO International.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\" \/>\n<meta property=\"og:site_name\" content=\"GO International Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoInternationalUK\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T08:41:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T12:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"GO International\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GO International\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\"},\"author\":{\"name\":\"GO International\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/person\/e245e4d6fb2fea16723c507151697ffa\"},\"headline\":\"Are You Chasing Rabbits or Hunting Elephants?\",\"datePublished\":\"2025-10-20T08:41:12+00:00\",\"dateModified\":\"2026-02-03T12:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png\",\"keywords\":[\"balloon industry\",\"Balloons\",\"wholesale\"],\"articleSection\":[\"Balloon &amp; Party Business Advice &amp; Industry Updates\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\",\"url\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\",\"name\":\"Are You Chasing Rabbits or Hunting Elephants? - GO International Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png\",\"datePublished\":\"2025-10-20T08:41:12+00:00\",\"dateModified\":\"2026-02-03T12:31:28+00:00\",\"description\":\"Are you chasing rabbits (cheap jobs) Attract high-value customers, price with confidence, and grow your business with GO International.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage\",\"url\":\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png\",\"contentUrl\":\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gointernational.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are You Chasing Rabbits or Hunting Elephants?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.gointernational.co.uk\/blog\/\",\"name\":\"GO International Blog\",\"description\":\"Party Ideas &amp; Trends, Business Advice &amp; NEW Product Launches\",\"publisher\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gointernational.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#organization\",\"name\":\"GO International\",\"url\":\"https:\/\/www.gointernational.co.uk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2024\/11\/logo.png\",\"contentUrl\":\"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2024\/11\/logo.png\",\"width\":250,\"height\":88,\"caption\":\"GO International\"},\"image\":{\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/GoInternationalUK\",\"https:\/\/www.youtube.com\/channel\/UCdf4xXMAxf_c1PFZQU-Lc6g\",\"https:\/\/www.instagram.com\/gointernationaluk\/?hl=en\",\"https:\/\/www.tiktok.com\/@gointernationaluk\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/person\/e245e4d6fb2fea16723c507151697ffa\",\"name\":\"GO International\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/58f7e5b32c6f6383cafe24cd01e44e10f5cac5a3102786ed2436b83fd79ada50?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/58f7e5b32c6f6383cafe24cd01e44e10f5cac5a3102786ed2436b83fd79ada50?s=96&d=mm&r=g\",\"caption\":\"GO International\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You Chasing Rabbits or Hunting Elephants? - GO International Blog","description":"Are you chasing rabbits (cheap jobs) Attract high-value customers, price with confidence, and grow your business with GO International.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/","og_locale":"en_GB","og_type":"article","og_title":"Are You Chasing Rabbits or Hunting Elephants? - GO International Blog","og_description":"Are you chasing rabbits (cheap jobs) Attract high-value customers, price with confidence, and grow your business with GO International.","og_url":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/","og_site_name":"GO International Blog","article_publisher":"https:\/\/www.facebook.com\/GoInternationalUK","article_published_time":"2025-10-20T08:41:12+00:00","article_modified_time":"2026-02-03T12:31:28+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d-1024x683.png","type":"image\/png"}],"author":"GO International","twitter_card":"summary_large_image","twitter_misc":{"Written by":"GO International","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#article","isPartOf":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/"},"author":{"name":"GO International","@id":"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/person\/e245e4d6fb2fea16723c507151697ffa"},"headline":"Are You Chasing Rabbits or Hunting Elephants?","datePublished":"2025-10-20T08:41:12+00:00","dateModified":"2026-02-03T12:31:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/"},"wordCount":517,"publisher":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/#organization"},"image":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png","keywords":["balloon industry","Balloons","wholesale"],"articleSection":["Balloon &amp; Party Business Advice &amp; Industry Updates"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/","url":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/","name":"Are You Chasing Rabbits or Hunting Elephants? - GO International Blog","isPartOf":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage"},"image":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png","datePublished":"2025-10-20T08:41:12+00:00","dateModified":"2026-02-03T12:31:28+00:00","description":"Are you chasing rabbits (cheap jobs) Attract high-value customers, price with confidence, and grow your business with GO International.","breadcrumb":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#primaryimage","url":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png","contentUrl":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2025\/10\/2f00e214-74b7-4e7a-bfc5-ffc109177f3d.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.gointernational.co.uk\/blog\/chasing-rabbits-vs-hunting-elephants-balloon-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gointernational.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Are You Chasing Rabbits or Hunting Elephants?"}]},{"@type":"WebSite","@id":"https:\/\/www.gointernational.co.uk\/blog\/#website","url":"https:\/\/www.gointernational.co.uk\/blog\/","name":"GO International Blog","description":"Party Ideas &amp; Trends, Business Advice &amp; NEW Product Launches","publisher":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gointernational.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.gointernational.co.uk\/blog\/#organization","name":"GO International","url":"https:\/\/www.gointernational.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2024\/11\/logo.png","contentUrl":"https:\/\/www.gointernational.co.uk\/blog\/wp-content\/uploads\/2024\/11\/logo.png","width":250,"height":88,"caption":"GO International"},"image":{"@id":"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GoInternationalUK","https:\/\/www.youtube.com\/channel\/UCdf4xXMAxf_c1PFZQU-Lc6g","https:\/\/www.instagram.com\/gointernationaluk\/?hl=en","https:\/\/www.tiktok.com\/@gointernationaluk"]},{"@type":"Person","@id":"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/person\/e245e4d6fb2fea16723c507151697ffa","name":"GO International","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gointernational.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/58f7e5b32c6f6383cafe24cd01e44e10f5cac5a3102786ed2436b83fd79ada50?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58f7e5b32c6f6383cafe24cd01e44e10f5cac5a3102786ed2436b83fd79ada50?s=96&d=mm&r=g","caption":"GO International"}}]}},"_links":{"self":[{"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=6399"}],"version-history":[{"count":1,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6399\/revisions"}],"predecessor-version":[{"id":6401,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/posts\/6399\/revisions\/6401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/media\/6400"}],"wp:attachment":[{"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=6399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=6399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gointernational.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=6399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}