As one of the longest-established wholesalers in the UK balloon and party industry, we believe leadership isn’t just about being the biggest. It’s about doing what’s right for the future of our industry.
At GO International, we’re urging our industry peers – from wholesalers, retailers and event decorators to influencers and manufacturers, to stand together and show the world that we take environmental concerns seriously. It’s not about shifting more product, chasing short-term sales, or buying loyalty with unsustainable discounts, competitions and freebies, we believe this is not a time to be complacent, or indeed try to buy positioning.
✅ It’s not just about what we sell.
✅ It’s not just about what materials are used.
✅ It’s about how we educate, act, and lead.
🌱 What Responsibility Looks Like:
Choosing responsibly sourced products from manufacturers who are improving transparency and reducing waste.
Avoiding unnecessary packaging, favouring sustainable or recyclable options wherever possible.
Understanding and communicating helium safety: It is not a toy, and the risks of inhalation – especially for children – must be taken seriously.
Educating clients at every stage – from shop floor to social media – about correct usage, safe disposal, and alternatives where appropriate.
Championing balloon release bans and encouraging creative indoor displays that don’t harm wildlife or the environment.
🚨 The Truth: Our Industry is Under Threat
We can no longer afford to be passive. Regulatory pressure, misinformed campaigns, and public concern are growing. If we don’t actively show we’re doing everything possible to be responsible, balloons risk being seen as a problem – not part of the party.
And that would be devastating – not just for business, but for creativity, joy, and the thousands of people who rely on this industry for their livelihood.
💪 What GO International Is Doing:
We’re:
Working only with trusted, ethical suppliers.
Backing training and education through The Balloon Academy so decorators and retailers can grow sustainably.
Investing in awareness campaigns around safety and environmental best practices.
Leading conversations with manufacturers and decision-makers to push for industry-wide improvement – not just PR spin.
🎯 This isn’t about ticking boxes. This is about the survival – and the reputation – of our profession.
Let’s be the ones who show that balloons, when used responsibly, still have a powerful, joyful and entirely justifiable place in the party world.
Let’s work together – and let’s do it before someone else makes the decision for us.
If you’re with us, share this message.
If you want guidance, reach out.
If you want to be part of a more responsible balloon industry – we’ll show you how.
