Embracing the changes within the Balloon & Party Industry

Posted bygoadmin Posted on13th December 2023 Comments0

In this blog we’ll take a look at one of the biggest changes within the Balloon & Party Industry; as we soar through the ever-evolving skies of the balloon and party industry, it’s impossible to ignore the winds of change.

Picture this: A balloon-filled world where influencers beckon newcomers with promises of glamour and creative freedom. The influx of fresh faces is both thrilling and challenging, as these newbies dive headfirst into an industry bursting with colour, joy, and a few unexpected hurdles.

Here’s the scoop – many of these newcomers, enticed by the siren call of free online tutorials and questionable levels of knowledge, find themselves ill-equipped for the real-world challenges that come with running a business. It’s like jumping into a hot air balloon without learning how to navigate the winds.

The stats speak volumes – a staggering drop-out rate in the first 12 to 18 months. The balloon industry is not just about pretty pictures; it’s a dynamic dance of creativity, business acumen, and resilience. However, there’s a flip side… some of these newcomers, armed with a keen understanding of social media, are making waves. Their impact is undeniable, and we can learn a thing or two from their fresh, digital-savvy approach.

Now, let’s address the elephant in the room – the perceived threat of newcomers to established businesses. Seasoned balloon artists, with their mastery of decorating skills, forged from many laborious years of approved, relevant training and experience often find themselves scratching their heads as these newcomers seemingly swoop in and steal the spotlight. Instead of feeling threatened, let’s understand. Newbies, with their pulse on social media trends, can teach us invaluable lessons about staying current and capturing attention in the digital age. On the flip side, established businesses bring a wealth of experience to the table. In particular the importance of not devaluing our industry and a better understanding of costings. It can be a symbiotic relationship that benefits everyone.

Our industry is so much more than just trendy visuals and organic decor. It’s about craftsmanship, client relationships, and the artistry that goes beyond what meets the eye.

So, here’s my call to action: Let’s embrace this change together, because only by doing this can we effectively protect our industry. Whether you’re a seasoned pro or a newcomer, navigating these colourful skies, let’s build bridges of steel and not just good intent. Let’s share insights, and elevate our treasured balloon and party industry to new heights and embrace changes within the Balloon & Party Industry

United, we have the power to paint a harmonious sky brimming with creativity, collaboration, and a celebration of our individual uniqueness. However, it’s equally crucial to be mindful of those we permit to shape our influences. Not everyone who appears helpful genuinely has our best interests at heart, and the skill lies in identifying them before it’s too late. A subtle hint: a smiling face doesn’t always signify genuine assistance; some may be there only as long as it serves their interests… you can always count on GO International to be here and help you every step of the way!

Here’s to the ever-changing, always vibrant world of balloons! 🎈✨


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